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Article
Publication date: 20 March 2017

Tracey J. Dickson, Laura Misener and Simon Darcy

This paper aims to contribute to the event legacy discourse by exploring the nexus between event legacy literature and destination competitiveness by focusing on disability sport…

3542

Abstract

Purpose

This paper aims to contribute to the event legacy discourse by exploring the nexus between event legacy literature and destination competitiveness by focusing on disability sport events or parasport and addressing an identified gap in the research literature.

Design/methodology/approach

This is achieved through conducting a systematic review of disability sport events literature; performing an audit of international disability sport events; developing a typology of disability sport events; and outlining a research agenda drawing upon these previous steps. The typology is then placed in context to the destination competitiveness framework to provide direction for both host organizing committees and tourism destination managers. The research framework reflects the complexity of disability sport events with specific reference to the social impact of disability sport events for destinations.

Findings

Despite calls for increased research into accessible tourism and events, the potential social legacy for communities and destinations from disability sport or parasport events remains absent from most sport, event and tourism literature. The findings and resultant typology from this study provide an interdisciplinary approach to value add to the disability sport event and destination management sectors. The combined understanding of both sectors creates an opportunity to leverage further events through marketing accessibility as a competitive advantage, seizing opportunity for international and national disability events, and the subsequent event accessible tourism and general accessible tourism that improved destination accessibility provides a host city or precinct.

Research limitations/implications

The disability sport event typology and a research agenda that supports future research are outcomes of this research.

Practical implications

These insights are beneficial to both researchers and practitioners interested in leveraging the opportunities from disability sport events to support sustainable destination development and competiveness that reflect the needs of a population with diverse access needs, including our ageing population, those with temporary disability and parents with young children.

Originality/value

This research lays the groundwork to support the desired social legacy for future host communities. From a theoretical perspective, given the paucity of research on disability sport, the typology offers a means to evaluate and monitor the impacts of various types of events from the perspectives of sustainable development, tourism, accessibility, community engagement and public policy. The addition of understanding destination competitiveness and the underlying criteria for accessible destination development provides opportunities to further leverage disability sport event beyond the event itself for ongoing accessible events, tourism and disability employment opportunities.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 October 2017

Marijke Taks, B. Chris Green, Laura Misener and Laurence Chalip

The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport…

2866

Abstract

Purpose

The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation.

Design/methodology/approach

The study used an action research approach for which the researchers served as consultants and facilitators for local sports in the context of the International Children’s Games. Initially three sports were selected, and two sports were guided through the full leveraging process. Prior to the event, actions were planned and refined, while researchers kept field notes. Challenges and barriers to implementation were examined through observation immediately prior to and during the event, and through a workshop with stakeholders six weeks after the event, and interviews a year later.

Findings

With the exception of a flyer posted on a few cars during the track and field competition, none of the planned action steps was implemented. Barriers included competition and distrust among local sport clubs, exigencies associated with organizing event competitions, the event organizers’ focus on promoting the city rather than its sports, and each club’s insufficient human and physical resources for the task. These barriers were not addressed by local clubs because they expected the event to inspire participation despite their lack of marketing leverage. The lack of action resulted in no discernible impact of the event on sport participation.

Research limitations/implications

Results demonstrate that there are multiple barriers to undertaking the necessary steps to capitalize on an event to build sport participation, even when a well-developed framework is used. Specific steps to overcome the barriers need to be implemented, particularly through partnerships and building capacity for leverage among local sport organizations.

Originality/value

This study presents the ELF, and identifies reasons why sport events fail to live up to their promise to build sport participation. Necessary steps are suggested to redress that failing.

Details

Marketing Intelligence & Planning, vol. 36 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 4 October 2017

Daniel Mason, Stacy-Lynn Sant and Laura Misener

The purpose of this paper is to understand how, once a city has made a decision to build a new arena, local stakeholders envision the venue as a leverageable asset to achieve…

Abstract

Purpose

The purpose of this paper is to understand how, once a city has made a decision to build a new arena, local stakeholders envision the venue as a leverageable asset to achieve broader development goals through event hosting.

Design/methodology/approach

A total of 66 semi-structured interviews were undertaken in 12 cities across Canada. Participants included city employees (parks and recreation, tourism), elected officials (current and former mayors, councilors), arena management, management from the local team (serving as anchor tenant), members of chambers of commerce and local business associations, prominent members of the local business community, and other politicians and relevant stakeholders (members of parliament, bloggers, journalists, educators, and community activists). Interviews were transcribed and subject to coding to identify themes.

Findings

Core themes were identified which captured how key stakeholders viewed the arena as an opportunity to leverage other events being targeted and held at the arena. This included: opportunities and benefits of hosting other events; the arena, competitiveness, and competition; partnerships and collaboration; capacity: knowledge and experience; and leveraging challenges.

Originality/value

This study makes several important contributions to the literature. First, it examines sports facilities in smaller cities, a subject more widely studied in larger, “major league” cities. Second, it takes a different approach to understanding leveraging, examining facilities rather than the event that the city is hosting or the franchise that plays in the city. Third, it examines a context where the facility has been built for a sports team, and not for other sport and entertainment events that might be hosted there.

Details

Marketing Intelligence & Planning, vol. 36 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 21 January 2022

Paul J. Kitchin, Juan Luis Paramio-Salcines, Simon Darcy and Geoff Walters

The aim of this paper is to synthesise existing literature on sports stadia, spectators with disabilities (SwD) and accessibility to identify themes and to highlight the gaps in…

Abstract

Purpose

The aim of this paper is to synthesise existing literature on sports stadia, spectators with disabilities (SwD) and accessibility to identify themes and to highlight the gaps in the literature. This review subsequently develops two propositions that will enable research in this emerging area to further develop.

Design/methodology/approach

The research was guided by two research questions: First, what does the peer reviewed evidence tell us about SwD and the accessibility of sporting stadia?; Second, how can this information be used to develop a Stadium Accessibility Scale (SAS)? The authors conducted a rapid review of the literature across three databases that identified 34 papers for synthesis.

Findings

The synthesis revealed three research themes: a focus on legislative compliance, the need to enhance resources (both physical and human) and research that focusses on moving beyond the stadium experience. The latter can be subdivided into two streams – studies that look at accessibility as a social legacy of major events and studies that seek to understand the whole journey that SwD's must make to attend sport events.

Research limitations/implications

The study makes two key recommendations. The first is to encourage further research aligned to the HOPES framework (Paramio-Salcines et al., 2016) that explicitly recognises the importance of understanding the broader approach to the customer experience. The second is the need for the development and validation of a reliable SAS.

Originality/value

Greater accessibility provides a foundation for inclusive environments in sport. The findings are relevant for all stakeholders in sport as universal accessibility benefits more than people with disabilities.

Details

Sport, Business and Management: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 20 March 2017

Mathilda Van Niekerk

This article aims to provide a critical review of the articles included in this special issue and highlight their findings and contribution to events, festivals and destination…

11180

Abstract

Purpose

This article aims to provide a critical review of the articles included in this special issue and highlight their findings and contribution to events, festivals and destination management research.

Design/methodology/approach

The article critically reviews methodologies, findings, themes and conclusions offered by each article included in this special issue.

Findings

The articles in the special issue identify the latest thematic trends in events, festivals and destination management research and propose conceptual frameworks for event and festival life cycle trajectories. They build on previous research confirming how accessible tourism and a balanced event portfolio can increase the sustainability and competitiveness of the destination. Based on sound methodologies, they offer specific theoretical and practical implication for the successful planning, marketing and management of events, festivals and destinations. They provide suggestions on how event innovation, participatory sport events, mega sport events, food and wine festivals and meetings, incentives, conferences and events (MICE) can assist in the marketing and branding of the tourism destination.

Research limitations/implications

The articles in this special issue lay the foundation for future research in events, festivals and destination management. Articles in this special issue apply various research methods and analysis, indicating the growth of event and festival research. Research methods and analysis techniques used in the special issue include content/theme analysis, case studies, qualitative studies and questionnaires. The research articles and methodologies used in this issue should help both researchers and industry practitioners.

Originality/value

This study highlights key findings, theoretical and practical implications and contributions of the articles included in this special issue. It provides a holistic view of events, festivals and destination management research and suggests areas for future research.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 June 2023

Daniel Torchia, Simone Domenico Scagnelli and Laura Corazza

The purpose of this paper is to extend research on boundary making and breaking through alternative football clubs. These entities have borne out of the disappointment caused by…

Abstract

Purpose

The purpose of this paper is to extend research on boundary making and breaking through alternative football clubs. These entities have borne out of the disappointment caused by the neoliberal turn of the football industry, which excluded traditional fans from being active actors and therefore call for study and generalization of specific forms of alternative accountability.

Design/methodology/approach

The study looks at emerging trends in the accounting and sport literature by drawing on two concepts that emerged in critical scholarship: critical performativity and critical dialogical accountability, with the aim of better understanding how these elements are developed and shaped within an alternative form of football organization. The focus on Football Club United of Manchester drives the ethnographic approach with data collected via participant observation, field-notes, documental analysis and semi-structured interviews.

Findings

The research shows that the pillars of the club's ethos, pushing its critical performative interventions toward setting new boundaries, are democratic governance and accountability, favoring participation and inclusion, and strictly linked to this, a responsibility to local communities. However, the study also highlights the difficulties of maintaining these boundaries when core values are threatened by degeneration.

Originality/value

The study makes a novel contribution to the field of accounting and sport, showing how an alternative football club adopts inclusive accountability systems that go beyond mainstream neoliberal practices. Such an inclusive approach can stimulate critical performativity, moving away from means-end rationality.

Article
Publication date: 6 April 2020

Luke R. Potwarka, Ryan Snelgrove, Laura Wood, Georgia Teare and Daniel Wigfield

The purpose of this study was to examine whether watching a live track cycling event could increase youths' intention to participate in the sport, and to identify cognitive and…

Abstract

Purpose

The purpose of this study was to examine whether watching a live track cycling event could increase youths' intention to participate in the sport, and to identify cognitive and affective mechanisms associated with post-event intentions.

Design/methodology/approach

A sample of youth spectators (n = 362) who experienced the 2016 Milton International Track Cycling Challenge completed pre- and post-event questionnaires to assess intention to participate and cognitive and affective components of their spectator experience.

Findings

Respondents' intentions to participate post-event were significantly higher than pre-event. Results also indicated that state inspiration mediated relationships between three cognitive dimensions of sport spectator experiences (i.e. fantasy, flow, evaluation) and intention to participate.

Practical implications

Sport managers should design youth day events to engage with youth prior to the event to increase their knowledge of the sport. This prior engagement may help youth to evaluate performances effectively. Moreover, event experience should be designed to incorporate vicarious and immersive experiences tailored to youth spectators.

Originality/value

The present study is one of the first to assess intentions to participate among youth spectators at multiple time points (i.e. before and after an event) and identifies specific mechanism within the spectator experience that may lead to a demonstration effect.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 5 March 2018

Laura Wood, Ryan Snelgrove, Julie Legg, Marijke Taks and Luke R. Potwarka

Hosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an…

Abstract

Purpose

Hosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an opportunity to benefit as food is a necessary expenditure. However, previous research suggests that the intentional attraction of event visitors by local businesses has been minimal. The purpose of this paper is to explore perspectives of event leveraging held by restaurant owners/managers and a destination marketing organization (DMO).

Design/methodology/approach

Data were collected through semi-structured interviews with owners/managers of 16 local restaurants and from three DMO executives in one medium-sized city in Ontario, Canada. Data were analyzed using initial and axial coding.

Findings

Findings indicate that restaurants did not engage in event leveraging. Three common reasons emerged to explain their lack of engagement in leveraging, including: a lack of a belief in benefits from leveraging, inconvenient proximity to event venue, and not being prepared for event leveraging opportunities. The DMO had a desire to assist local business in leveraging, but their ability to do so was negatively impacted by a lack of awareness of events being hosted, disengagement by local businesses, and limited resources.

Originality/value

Findings suggest that there is a need for DMOs and local businesses to create stronger and more supportive working relationships that address financial and human resources constraints preventing the adoption and success of event leveraging. As part of this approach there is a need for cities to make stronger financial investments in supportive agencies such as a DMO.

Details

International Journal of Event and Festival Management, vol. 9 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 30 October 2018

Pradeep Kautish and Rajesh Sharma

The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and…

7210

Abstract

Purpose

The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector.

Design/methodology/approach

A conceptual model and subsequent measurement scale were developed, grounded on in-depth review of the extensive literature and validated with customers engaged in online shopping of fashion apparels. The model was empirically examined, and a total of 395 responses were gathered from an online survey administered at a northeastern university in India. The model was validated using structural equation modelling, and a two-step approach suggested by Anderson and Gerbing (1988) was used to evaluate the measurement and structural models for the research.

Findings

The results of the study indicate that instrumental and terminal values significantly affect fashion consciousness, and fashion consciousness has a significant impact on behavioural intentions as well. The research brings out that fashion consciousness acts as a partial mediator between instrumental/terminal values and behavioural intentions. It is noteworthy that compared to terminal values instrumental values display a greater influence on both the variables fashion consciousness and behavioural intentions.

Research limitations/implications

The conclusion of present research will notably assist the fashion retailers, online marketing researchers and experts understand the importance of terminal and instrumental values in increasing fashion consciousness, leading to strategically design campaigns for promoting and instigate consumers’ positive behavioural intentions in the best interest of the online fashion retail sector.

Practical implications

The study results provide suggestions for competitive marketing strategies for online fashion companies operating in the emerging markets like India.

Originality/value

The present study is first of its kind attempt to use Rokeach’s (1973) two-dimensional measure of human values, in order to discover the terminal and instrumental values relationship and their influence on fashion consciousness and behavioural intentions in the online fashion retail industry.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

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